Oda Umbuzo
Iningi lemibukiso yokuphromotha yenzelwe ukuthi ilahlwe.Iqoqo elifanayo lezibonisi lingahlala kuphela esitolo izinyanga ezimbalwa ngoba lisebenzisa inkathi eyodwa yesikhathi sokuphromotha.Phakathi nenqubo yokukhiqiza, u-60% kuphela wezinto zokubonisa ezingene esitolo.Okunye okungu-40% kumosheka ekwenziweni nasekuthengiseni.Ngeshwa, leyo mfucumfucu ivame ukubonakala njengezindleko zokwenza ibhizinisi.Abathengisi kanye nemikhiqizo eqaphele lezo zinhlobo zodoti sebevele benza isivumelwano esithile mayelana nokusimama kwabo kanye namaphrojekthi okubophezeleka komphakathi.
Kulesi simo, abathengisi kanye nemikhiqizo bazozihlanganisa kanjani izinhlelo zabo zokusimama nezinhlelo zentuthuko ezingasimami ngokwemvelo?Phela, abathengi bazimisele ukuthenga enkampanini, njengoba beshilo endaweni yokusimama.Muva nje, inhlolovo yamakhasimende yathi: cishe amakhasimende angu-80% acabanga ukuthi "ukusimama kusho okuthile kubo ngenkathi bethenga. Abantu abangamaphesenti angu-50 bazimisele ukukhokha imali eyengeziwe ngemikhiqizo esimeme. Idatha iphinde ibonise ukuthi isizukulwane Z siyakukhathalela ukusimama ngaphezu kwesizukulwane S. Ngaphezu kwalokho, uma intengo ingunaphakade, abantu bafuna ukwakha ukuxhumana okwengeziwe nemikhiqizo.Ocwaningweni, ikhwalithi yomkhiqizo kanye nentengo yizinto zokuqala ezithinta ukwethembeka kwabathengi, bese kuba nokusimama.
Ukuthola izindlela zokubhekana nodoti odayiswayo kuzosiza abathengisi behlise umthelela wabo kwezemvelo futhi baqondanise izenzo zabo nomlayezo wabo.Abathengi abaqaphela imvelo baphendula ezindabeni zomkhiqizo ezihambisana nothando lwabo lokusimama.
Dala, ukonga, futhi Uhlole
I-SDUS isize amakhasimende amaningi ukuthi amukele ukusimama ngokwakha, ukonga, kanye nokuhlola indawo yokuthenga impahla yokubonisa.
Dala
Ukuze usondelane nevelu yokusimama kwe-Nestle, i-SD idala isibonisi se-pop esivumelana nemvelo ngokugcwele, kusukela kokokusebenza kuya esakhiweni sesisindo, konke okusebenzisekayo kabusha.I-SD ihlole izinto ezikhona ze-pop nezinye ezihlongozwayo zokunciphisa noma ukuqeda ipulasitiki ngokuphelele.Isixazululo sasihlanganisa ukuguqula izinto ezivela kupulasitiki ziye eco-friendly kanye nokwakha isakhiwo esisindayo esihlala isikhathi eside kunepulasitiki.
Uhlelo ludinga ukubona izinqubo ezijwayelekile ngezindlela ezintsha.Imvamisa, zonke iziqeshana zokuxhuma zenziwe ngepulasitiki eqinile ukuze zilayishe imikhiqizo eminingi.Nokho, singakwazi;t ngisebenzise noma iyiphi ipulasitiki ngalesi sikhathi.Ithimba labaklami be-SD lisebenze nozakwethu bethu abahlinzeki bempahla ukuze benze iziqeshana ezintsha zokuxhuma ezisuse ngokuphelele ipulasitiki equkethe u-90kg wemikhiqizo—isuka ezibukweni ezivamile ze-pop iye kwezibuyekezwa ngokuzinzile.
Kuze kube manje, sibambisana ne-Nestle futhi sithuthukisa izibonisi ezigaywa kabusha ezihlukene.Kusukela kulezo zixazululo zokudala, sithemba ukuthi zinganciphisa imithelela eyingozi yemvelo.
Yonga
Uma kucatshangelwa udoti ekukhiqizweni kwesibonisi se-POP.Inkampani inethemba lokuthuthukisa imodeli yokuklama enhle engagcina iphepha ngempumelelo.Imvamisa, nakuba ukuboniswa kwekhadibhodi kugaywa kabusha, ukumosheka kwezinsalela zephepha ekukhiqizeni kungafinyelela ku-30-40%.Ukuze sifeze ukuzibophezela kwethu ekuthuthukisweni okusimeme, sizama ukunciphisa udoti ovela ohlelweni lokuklama.Kuze kube manje, ithimba le-SD lehlise udoti olahliwe wafinyelela ku-10-20%, intuthuko enkulu embonini.
Ukuhlola
Ekuthuthukisweni okuqhubekayo kanye nenqubo yokuklama, ukuhlolwa kufanele kube isixhumanisi esibalulekile.Ngezinye izikhathi, ubuhle nesisindo ngeke kuhlale ndawonye.Kodwa i-SD ifuna ukuhlinzeka abathengi ngokungcono kakhulu abangakwazi ukukwenza.Ngakho-ke ngaphambi kokuthi sithumele amasampula ethu kumakhasimende, sidinga ukwenza izivivinyo ezithile, njengokuhlolwa kwesisindo, ukuhlolwa kokusimama, ukuvikelwa kwemvelo, njll. I-SD isebenze nenkampani yemishini yezemidlalo, futhi babedinga ukuthi senze isitendi sombukiso se-dumbbell elungisekayo. isisindo 55kg.Ngenxa yokuthi umkhiqizo unzima kakhulu, kufanele sihlele kabusha ukupakishwa komkhiqizo ukuze sivimbele i-dumbbell ukuthi ingalimazi indawo yokupakisha neyombukiso ngesikhathi sokuthutha.
Ngemva kwezingxoxo eziningi nokuhlolwa, siye sajiyisa ukupakishwa kwangaphandle futhi sengeza isakhiwo esingunxantathu ngaphakathi ukuze siqinisekise ukuthi imikhiqizo ngeke ihambe phakathi nephrojekthi yokuthutha, ilimaza uhlaka lombukiso.Siqinise uhlaka lonke ukuze siqiniseke ukuthi luyalayisha.Ekugcineni, senze izivivinyo zokuhamba kanye nezinzile kusibonisi kanye nokupakishwa.Salingisa umkhiqizo wonke ngesikhathi sokuthutha futhi saqeda ukuhlolwa kokuhamba kwezinsuku eziyi-10.Yiqiniso, imiphumela mikhulu.Amashalofu ethu okubonisa awazange alimale ngesikhathi sokuthutha futhi abekwe enxanxatheleni yezitolo izinyanga ezingu-3-4 ngaphandle kokulimala.
Ukusimama
Lokhu kunyakaza kufakazela ukuthi amashalofu e-POP asimeme awawona ama-oxymoron.Beqondiswa isifiso sangempela sokuthola indlela engcono, abathengisi bangaphazamisa isimo esikhona ngenkathi bethuthukisa amashalofu e-POP akhangayo nasebenzayo asebenzela injongo yawo futhi asekele indaba yenkampani.Ukubamba iqhaza ekusungulweni kwabahlinzeki kungathola imithombo emisha yezinto ezisimeme nemikhiqizo.
Kodwa izixazululo azihlali zincike ezintweni ezintsha noma ubuchwepheshe.Ukubuza nje zonke izinyathelo zenqubo ejwayelekile kuzoba amandla okuba ngcono.Ingabe umkhiqizo udinga ukusongwa ngepulasitiki?Ingabe izinkuni ezitshalwe ngokuqhubekayo noma imikhiqizo yephepha ingathatha indawo yemithombo yepulasitiki?Ingabe amashalofu noma amathreyi angasetshenziselwa izinjongo zesibili?Ingabe amaphakheji e-express kufanele agcwaliswe ngepulasitiki?Ukungasebenzisi, ukuthuthukisa, noma ukushintsha ukupakisha kunganciphisa izindleko kanye nokulimala kwemvelo.
Ukuqaphela isiko lokubuyela emuva ezimpahleni zokudayisa kuyisinyathelo sokuqala esiya kumodeli esimeme kakhudlwana.Akumele kube ngalendlela.Abakhangisi bangaqhubeka nokusungula izinto ezintsha ukuze babambe ukunaka kwabathengi futhi baqhube ukuziphatha kwabo.Ngemuva kwezigcawu, i-SD ingashayela ukuqamba okusha.
Vakashela ikhasi lethu lokusimama ukuze ufunde kabanzi mayelana nokuthi i-Sd ingenza kanjani ukuthengiswa kwezitolo kuzimeme.
Isikhathi sokuthumela: Sep-01-2022
